How often should I blog?

November 8, 2016
A question I hear a lot is "How often should I blog?". The simplest way to answer this is as often as you can. It's really hard to overdo it. That said, you want to make sure that you are posting valuable content. If you're posting about the same topics repeatedly, search engines are likely to pick up on the duplicate content and mark you down. Even if they don't, you don't want a visitor to see watered down content as their first impression of your business.
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9 bad decisions you've probably made in online marketing.

September 5, 2016
Most of my clients have been burned by web developers and online marketers in the past. So I put this list together to help you make smarter decisions when hiring anyone to do your website, videos, SEO or online marketing. 1 Relying on SEO as a solution to all your problems SEO has it's advantages, but most companies sell expensive packages that don't give you any real results. This happens for a few reasons.
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Cross retargeting

August 31, 2016
You may have heard about retargetting or remarketing. This is the simple process of getting a user to click on your ad, tagging them using a facebook pixel or google adwords, then continuing to advertise directly to those people. A few days ago I made a post about the differences between Google AdWords and Facebook ads, and how they might work differently for different niches. But they can also work together.
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The top 3 legal marketing strategies compared

August 28, 2016
If you’re a lawyer, you might think that any marketing that works for one firm would work for yours. But that’s not always true. To illustrate the differences and show how one method might be suited for your firm over another’s, I would like to compare three firms that I work with. The three firms specialize in DUI defense, Drug cases, and Credit Collection Defense / Reporting. For each of these three firms, we’ll look at SEO, Google Adwords, and Social Media.
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Is your email secure?

April 15, 2016
You can't look for news today without hearing about Hillary Clineton's unsecured personal email servers or how they got hacked. But does secure email really exist? To answer that question takes a little understanding of how email works. When you send email, you send it to your own email server. You can secure this connection with SSL, but that's only one leg of the trip. Once delivered, your email server will then deliver it to the recipient's email server.
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